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Project Name

Candy Crush Soda Saga

Type

Match 3 Mobile Game

Year

2019-2021

Role

Senior UI/UX Artist

My Contribution

Social systems, UX research, live-ops interfaces, implementation

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Overview

Designed and delivered end-to-end UI/UX solutions for one of the world's most successful mobile games, collaborating closely with Game Design, UX Research, Product, Engineering, and Tech Art from concept through implementation.

Created UX flows, wireframes, prototypes, high-fidelity interfaces, and production-ready assets while implementing features directly in Unity and iterating continuously based on player feedback, analytics, and usability testing. Contributed to highly engaging social and retention systems including Episode Race, Bake a Cake, Connect Together, and Soda Chat, always balancing player motivation with intuitive user experiences.

IMPACT

Delivered player-centric features that strengthened social engagement and retention while improving collaboration between design and development throughout production.