Led the UI/UX vision for a new Match-3 adventure game, driving the complete design pipeline from early concept to implementation. Partnered closely with Game Design to shape player experiences through feature ideation, UX flows, wireframes, and rapid prototyping in Figma before transforming concepts into polished production-ready interfaces.

Remained deeply hands-on throughout development, creating high-quality UI assets, implementing interfaces directly in Unity, collaborating daily with engineers, and iterating continuously through playtesting, UX validation, and team feedback. Alongside leading the UI discipline, I established scalable workflows, mentored the team, and improved cross-disciplinary collaboration to accelerate production while maintaining a high quality bar.

IMPACT

Established a UI/UX production pipeline that improved collaboration, reduced iteration time, and enabled the team to validate ideas earlier, resulting in faster feature development and a more polished player experience.