Led the UI/UX craft for Angry Birds 2, combining strategic leadership with hands-on production across live game features. Collaborated closely with Product, UX Research, Game Design, Engineering, and Art to improve usability, player motivation, and visual consistency while supporting one of the company's flagship live games.

Owned the end-to-end UI process, from feature ideation, UX flows, and wireframes through high-fidelity interface design, asset production, Unity implementation, and iterative improvements based on player feedback and usability validation. Guided the UI team, established visual quality standards, and ensured scalable solutions across an evolving live product.

IMPACT

Improved usability, visual consistency, and production efficiency across multiple live features while helping maintain a cohesive UI experience for millions of active players.