UI - UX - 2D
ANGRY BIRDS 2
by rovio - stockholm- BARCELONA
Role: Lead UI/UX & Art Lead Artist
Company: Rovio
Project: Angry Birds 2
Location: Stockholm, Sweden & Barcelona, Spain
In early 2021, during the height of the pandemic, I joined Rovio and relocated to Stockholm. As a Senior UI/UX Designer stepping into a leadership role, I contributed to one of the most iconic mobile games, focusing on elevating both the visual quality and overall player experience.
Driving Creative Vision
When I was promoted to Lead UI/UX Artist and Art Lead on Angry Birds 2, I was responsible for shaping the creative direction of the game's interface and visual language. My goal was to ensure a cohesive, polished, and engaging experience that aligns with the brand while continuously evolving to meet player expectations.
Defining and maintaining the UI visual style and quality bar
Leading the design of new features and improving existing systems
Ensuring consistency and clarity across all player touchpoints
Balancing aesthetics with usability to enhance engagement
Enhancing the Player Experience
My work focused on making interfaces more intuitive, appealing, and responsive to player needs. From refining micro-interactions to improving navigation and feedback systems, every detail was crafted to support a seamless and enjoyable gameplay experience.
Collaboration & Culture
Working on Angry Birds 2 was an enriching experience, not only because of the product but also due to the team culture. The team operates with a flat hierarchy, encouraging transparency, ownership, and open communication.
Continuously explored new ways to improve UI/UX across the game
Iterated on design processes, tools, and workflows
Fostered a supportive, inclusive, and respectful team culture
Embraced learning through both successes and failures
Impact
This experience allowed me to grow as both a designer and a leader. By combining creative direction with hands-on execution and strong collaboration, I helped push the UI/UX quality of a live, globally successful game while contributing to a culture of continuous improvement.
Tools & Skills: Figma, Unity, UI Art Direction, UX Strategy, Live Ops UI, Team Leadership, Design Systems, Cross-Disciplinary Collaboration
Below is an overview of selected UI/UX explorations
TO VIEW MORE IN DETAIL MY UI / UX / 2D EXPLORATIONS IN ANGRY BIRDS 2, PLEASE REQUEST ACCESS HERE
© 2026 Victor Mora