BAD PIGGIES 2

UI - UX - 2D

by rovio - stockholm

Role: Lead UI/UX Artist
Company: Rovio
Project: Bad Piggies 2

Bad Piggies 2 is a fresh take on the original 2012 hit, expanding on the charm and creativity of the Angry Birds universe. Staying true to its roots, the game invites players to build wild contraptions to help the pigs reach their goals, this time with enhanced mechanics, improved visuals, and a more refined user experience.

Evolving a Classic

The challenge was to modernize a beloved game while preserving its humor and core identity. We aimed to elevate the experience by introducing new features and gameplay modes, ensuring the game felt both familiar and fresh.

UI/UX Vision & Execution

In my role, I led the UI and visual direction of the game, ensuring every interaction felt intuitive, cohesive, and enjoyable. The focus was on designing an interface that not only looked appealing but actively supported and enhanced the gameplay experience.

Defining the UI visual direction and overall user experience
Designing and refining core screens and interaction flows
Ensuring clarity and usability across complex building mechanics
Creating a playful and engaging interface aligned with the brand

Collaboration & Team Culture

Leading UI/UX on Bad Piggies 2 was both a challenge and an opportunity to push creative boundaries. The team fostered a highly collaborative environment where ideas flowed freely and experimentation was encouraged.

Iterate quickly on new features and gameplay systems
Align design, art, and development toward a shared vision
Maintain a balance between innovation and brand consistency

Impact

The result is a polished and modern experience that respects the legacy of the original while introducing meaningful improvements. By combining thoughtful design with strong collaboration, we delivered a game that feels both nostalgic and new.

Tools & Skills: Figma, Unity, UI Art Direction, UX Design, Prototyping, Interaction Design, Team Leadership, Creative Direction

Below is an overview of selected UI/UX explorations

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