UI - UX
MATCH HUNTERS
by VOODOO - BARCELONA
Role: Lead UI/UX Artist
Company: Voodoo
Genre: Match-3 / Casual Mobile
At Voodoo, I led the UI/UX vision for Match Hunters, a new match-3 title built from the ground up with a strong focus on clarity, engagement, and scalable production workflows.
Our ambition was to push the genre beyond its traditional boundaries by reimagining match-3 as a casual dungeon crawler. The experience blends a highly polished core puzzle loop with elements of exploration, treasure looting, and light questing. Encounters with quirky enemies unfold directly on the board, introducing moments of tension, surprise, and strategic variation within the familiar match-3 gameplay.
This hybrid approach required crafting an interface that could seamlessly support both the readability of a classic match-3 and the richness of a progression-driven adventure, without overwhelming the player.
Building the Foundations
One of my core responsibilities was establishing the UI/UX pipeline and ways of working for a brand-new team. This included defining a structured process that ensured consistency and speed across development:
Collaborative ideation sessions with game designers
End-to-end Figma flows and wireframing
Iterative design loops based on team and player feedback
Close collaboration with developers for Unity implementation
Continuous playtesting and UX validation
Crafting the Player Experience
I focused on designing a UI that feels intuitive, rewarding, and aligned with modern casual market expectations. The goal was to create a seamless experience where players can easily understand progression, goals, and rewards without friction.
Defining the overall UI style and usability principles
Designing core gameplay HUD and meta systems
Creating clear and satisfying feedback loops for player actions
Ensuring accessibility and readability across all player segments
Team Growth & Collaboration
I played a key role in building and mentoring the new UI/UX team members. I worked closely with designers of different backgrounds (including tech art and game design), helping them align with product goals and grow their skill sets.
Conducting UI/UX reviews and feedback sessions
Supporting hiring and interviewing processes
Bridging communication between design, art, and engineering
TOOLS & SKILLS
Figma, Unity, UI Systems Design, UX Strategy, Team Leadership, Prototyping, Player-Centric Design
Below is an overview of selected UI/UX explorations:
© 2026 Victor Mora